Command Center

Tom Kim & Melissa Croll Automation Project | Internal View

Project: NDA Autopilot Status: Pre-Proposal Updated: Jan 9, 2026 Data: Researched

📊 Project Summary

Standard (All 3)
$23,000
What we'd normally charge
Tom & Melissa
$15,000
~35% friends & family
Phase 1 Only
$6,000
Recommended start
Your Profit
~$8k
All phases combined

ðŸ‘Ī Client Details

FieldValue
ClientTom Kim & Melissa Croll
IndustryReal Estate / Commercial Property
LocationDallas, TX
Key PainManual NDA data entry + follow-ups
Budget Signal"$100/hour assistant"
Decision MakerBoth (joint decision)

🔌 Systems to Integrate

SystemAccessPhase
DocuSignFullPhase 1
Google DriveFullPhase 1
SalesforceLimitedPhase 2
CrexiUnknownPhase 2+
Constant ContactFullFallback
Phase 1 Focus: DocuSign → Google Drive document flow. Salesforce integration is Phase 2.

🚧 Phase 1 Blockers

  • Sample NDA documents from Melissa
  • Confirm DocuSign plan level
  • Google Drive folder structure rules
  • Schedule follow-up call

Phase 2 Blockers

  • Rachel's Salesforce admin reactivation

💎 Key Quotes

We want a $100/hour assistant... it'll save so much time and effort. — Tom Kim
The value's in it being done... there's no value in the process. — Aaron
If there is a way to integrate the DocuSign to Salesforce, that would be a time saver. — Melissa Croll

ðŸ§Ū Pricing Calculator

Discovery
$1,800
Phase 1
$12,000
Phase 2
$8,250
Total
$22,050

💰 Friends & Family Pricing

PhaseStandardTom & MelissaTimeline
Phase 1: DocuSign → Drive
Recommended Start
$9,000 $6,000 2-4 wks
Phase 2: Salesforce Sync $8,000 $5,000 +3-5 wks
Phase 3: Crexi → DocuSign $6,000 $4,000 +3-5 wks
ALL PHASES $23,000 $15,000 8-12 wks

Ongoing Support

TierStandardTom & Melissa
Monthly Support $1,200/mo $750/mo
~35% Friends & Family Discount — because of the relationship with Tom. Future referrals at standard rate.

⏱ïļ Effort Breakdown

ComponentLowHighMid
Phase 1: DocuSign → Google Drive ($6k)
Discovery & Requirements6108
DocuSign Integration162420
Google Drive Routing121815
Follow-up Scheduler486
Testing & UAT81411
Documentation465
PHASE 1 TOTAL507060
Phase 2: Salesforce Sync ($5k)
Salesforce Setup & Auth101613
Contact/Account Sync203427
Dedupe & Linking122016
Dashboard & Testing183024
PHASE 2 TOTAL609075
Phase 3: Crexi → DocuSign ($4k)
Crexi API Research81411
Lead Trigger Integration142218
Auto-Send NDA Logic101613
Testing & Integration81411
PHASE 3 TOTAL406050
ALL PHASES150220185

ðŸ’ģ Payment Structure

Upfront (50%)
$3,000
At contract signing
Completion (50%)
$3,000
Go-live & handoff
Simple 50/50 split — keeps it clean for a smaller engagement. Easy to understand, easy to budget.

📋 Final Pricing Summary

PhaseStandard RateFriends & FamilyYour HoursYour Profit
Phase 1: DocuSign → Drive $9,000 $6,000 40-60 hrs ~$3,500
Phase 2: Salesforce Sync $8,000 $5,000 50-75 hrs ~$2,500
Phase 3: Crexi → DocuSign $6,000 $4,000 35-50 hrs ~$2,000
ALL PHASES $23,000 $15,000 125-185 hrs ~$8,000
Monthly Support $1,200/mo $750/mo 4-6 hrs/mo ~$500/mo

🗓ïļ Phase 1 Timeline

Week 1
Discovery & Setup
Requirements confirmed, DocuSign API access, sample docs analyzed, Drive structure mapped
Week 2-3
DocuSign Integration
Webhook handler, PDF extraction, data parsing, envelope status tracking
Week 3-4
Google Drive + Reminders
Auto-filing to correct folders, follow-up scheduler (3-day, 5-day), exception queue
Week 4-6
Testing & Go-Live
Client testing, refinements, documentation, production deployment
Phase 2 (Salesforce): +3-5 weeks after Phase 1 complete. Contact/Account sync, duplicate detection, property linking.

ðŸŽŊ Timeline Scenarios

ScenarioDurationAssumptions
Optimistic2-3 weeksAll access ready, fast feedback
Realistic3-4 weeksNormal delays, 1-2 feedback cycles
Pessimistic5-6 weeksAccess blockers, scope changes

Phase 1 Dependencies

  • Sample NDA documents from Melissa
  • DocuSign webhook permissions
  • Drive folder structure documented

Phase 2 Dependencies

  • Salesforce API access confirmed

🏁 Milestone Definitions

MilestoneTargetDeliverablePayment Trigger
Phase 1: DocuSign → Google Drive
M0: KickoffDay 1Contract signed, API access initiated50% upfront
M1: Discovery CompleteWeek 1Requirements doc, field mapping, Drive structure—
M2: DocuSign IntegrationWeek 3Webhook working, PDF extraction complete—
M3: Full WorkflowWeek 4Drive filing + reminders working—
M4: Phase 1 Go-LiveWeek 6Production deployment, training, docs50% final
Phase 2: Salesforce Sync (Optional Add-On)
M5: Salesforce SetupWeek 8Connected App, Contact/Account creationPer separate quote
M6: Full IntegrationWeek 10Duplicate detection, property linking—

🏗ïļ Architecture Overview

═══════════════════════════════════════════════════════════════ PHASE 1: DocuSign → Google Drive ═══════════════════════════════════════════════════════════════ DocuSign (completed envelope) │ ▾ ┌───────────────────────────────────────────────────────────┐ │ Webhook Handler ◄── FastAPI/Node.js on unicorncommander.ai │ └───────────────────────────────────────────────────────────┘ │ ├──────▹ Google Drive API │ â€Ē Navigate to correct folder (State/City/Property) │ â€Ē Upload signed PDF with naming convention │ └──────▹ Notification Service â€Ē Email exceptions queue â€Ē Follow-up reminders (3-day, 5-day) ═══════════════════════════════════════════════════════════════ PHASE 2: Salesforce Sync (Add-On) ═══════════════════════════════════════════════════════════════ Webhook Handler │ └──────▹ Salesforce API â€Ē Search for existing Contact (email) â€Ē Create or Update Contact â€Ē Create Account if new â€Ē Link to Property/Project

🔗 API Complexity

SystemAuthHoursPhase
DocuSignJWT OAuth18-26Phase 1
Google DriveService Account12-18Phase 1
SalesforceConnected App26-44Phase 2
CrexiUnknownTBDPhase 2+

⚙ïļ Tech Stack

ComponentTechnology
BackendPython/FastAPI or Node.js
HostingVPS (unicorncommander.ai)
DatabaseSQLite or PostgreSQL
OrchestrationDirect API or Make.com
MonitoringLogging + email alerts
Strategy: Native integrations where possible, custom middleware only where needed.

📝 NDA Field Mapping Phase 2: Salesforce

NDA FieldSalesforce FieldRequiredNotes
Signer NameContact.NameYesSplit into First/Last
EmailContact.EmailYesPrimary dedupe key
PhoneContact.PhoneNoSecondary dedupe
CompanyAccount.NameNoCreate Account if present
AddressContact.MailingAddressNoOften incomplete
Project InterestContact.Project__cYesE.g., "Project A21"
Market InterestContact.Market__cNoE.g., "Austin", "Florida"
Phase 1: Field extraction for Drive folder routing (Property/Project). Full Salesforce mapping deferred to Phase 2.
Unknown: Need sample NDA to confirm actual fields and whether they use DocuSign form fields or just PDF text.

⚠ïļ Risk Register

RiskPhaseImpactMitigation
NDA doesn't use DocuSign fields Phase 1 High Request samples immediately; plan OCR fallback
Google Drive structure inconsistent Phase 1 Low Build flexible path resolver; fallback folder
Client feedback delays Both Medium Set fixed review checkpoints in contract
Scope creep Both High Clear phase gates; change order process
No Salesforce admin access Phase 2 Medium Deferred to Phase 2; time to resolve
Crexi API unavailable Phase 2+ Medium Skip; use DocuSign as trigger

ðŸ›Ąïļ Risk Mitigation Actions

  • Get sample NDA within 1 week
  • Confirm DocuSign uses form fields
  • Verify Salesforce admin path
  • Document scope boundaries in contract
  • Set 3-day feedback SLA with client

🔄 Contingency Plans

If No Salesforce Admin

Route to Constant Contact first (full access). Validate workflow works end-to-end. Migrate to Salesforce once admin access obtained.

If NDA Uses PDF Text (No Form Fields)

Add OCR/PDF parsing layer using Claude or GPT-4 Vision. Adds 20-40 hours and ~$3,000-$6,000 to project.

If Crexi API Unavailable

Use DocuSign envelope completion as trigger (already planned). Crexi becomes Phase 2+ enhancement.

ðŸ‘Ĩ Client Action Items

#ItemOwnerPhaseStatus
1 Send 2-3 signed NDA samples (PDF) Melissa Phase 1 Pending
2 Confirm DocuSign plan level/features Tom Phase 1 Pending
3 Provide Google Drive folder structure rules Melissa Phase 1 Pending
4 Get Rachel's Salesforce admin reactivated Tom Phase 2 Pending

ðŸĶ„ Aaron's Action Items

#ItemStatus
1 Complete master analysis document Done
2 Build internal planning website Done
3 Build client proposal website Done
4 Send follow-up email with sample request Pending
5 Schedule next call Pending

📧 Follow-Up Email Template

ðŸŽŊ Positioning Statements

The "$100/hour assistant": "This automation will handle the repetitive admin work that's currently eating up your time - exactly what you described as needing a $100/hour assistant for."
Deterministic first: "We start with reliable, deterministic automation for the routine cases. AI comes later for the edge cases where judgment is needed."
Fast win: "Phase 1 delivers value in 2-4 weeks. Signed NDAs auto-filed to Google Drive, follow-up reminders handled. Salesforce sync can follow as Phase 2."
Guardrails: "Nothing fails silently. Anything the system can't handle goes to a review queue so you never miss an NDA."

ðŸĪš Objection Handlers

"That's more than I expected"

"Remember, you're getting this at 35% off our standard rate because of our relationship with Tom. At $6,000 for Phase 1 automation, compare that to the ongoing cost of manual data entry. Most clients see payback in 6-8 months."

"Can't we just use Zapier?"

"Zapier is great for simple triggers. But for your workflow - duplicate detection, property-based routing, exception handling - you'd end up with a fragile chain of zaps. We can use Zapier for parts, but reliability comes from custom logic."

"What if it doesn't work?"

"We start with a Discovery phase to validate everything before major build work. And the system has a built-in exception queue - anything it can't handle gets flagged for review. No silent failures."

"Can we start smaller?"

"Phase 1 at $6,000 is already focused: DocuSign → Google Drive + reminders. We've deferred Salesforce to Phase 2 so you can see the value first. That's why we do 50/50 payment - you only pay the second half when you're happy with the result."

ðŸŽĪ Closing Questions

  • "What's the single biggest pain point?"
    Helps prioritize MVP scope
  • "How many NDAs do you process per week?"
    Validates ROI calculation
  • "Who else needs to sign off on this?"
    Identifies decision process
  • "What would make this a no-brainer?"
    Surfaces hidden objections
  • "Ready to lock Phase 1 and get started?"
    Direct close

📈 Value Anchors

Time Saved
5-8
hours/week estimated
Monthly Savings
$800
at $25/hr admin cost
Payback
7-10
months at $6k price
Discount
35%
friends & family
Soft ROI: Stress reduction, fewer missed follow-ups, cleaner data, more time for deals. The $6k price makes ROI a non-issue.